Software Advice article

SOFTWARE ADVICE


Project: Internet Marketing for Medical Software Sales


Client: Software Advice


Description:

Wrote three original articles per month about topics related to health IT, then promoted articles to drive search traffic to our company’s electronic medical records software pages. A fast-paced, goal-driven environment focused on SEO.


My work:

·      Original Feature Articles

·      Article Promotion to 3-500 SEO Targets / Month

·      Social Media Account Management (Twitter, LinkedIn, Facebook)


Approach:

Pitched, reported and wrote high-quality feature-length blog posts, then conducted outreach to other relevant sites seeking a mention of my post on their site. Received mentions and links (the “currency” an internet marketer is rewarded in) from important publications (e.g. TEDMED), as well as the office of Todd Park, CTO of Health and Human Services under President Obama.