MUTUAL MOBILE CONTENT STRATEGY


Project: B2B Content Strategy


Client: Mutual Mobile


Description

Mutual Mobile needed a B2B strategy to accompany rollout of a microsite for a new [to planet Earth] business area: sales enablement applications for tablet computers. They wanted to give deep, definitive insight to prospective clients on the concept and utility of mobile sales enablement apps.


My work

·      Content Strategy

·      White Paper

·      Data Sheets

·      Workflows Spreadsheet

·      Messaging Guidelines

·      Style and Audience Guide

·      Content Inventory

·      Editorial Calendar and Content Sustainability Plan


Approach

·      Gathered insight through in-person interviews and desk research in industry and academic publications (e.g. Gartner papers, scientific journals)

·      Collaborated with representatives from executive, sales, and marketing teams as well as user experience, development, and design teams