Epicor

EPICOR


Project: Software Upgrade Campaign


Client: Epicor under contract with Studio Pryor


Description:

Epicor needed a multi-channel (snail mail and email) campaign to inform current software users about the benefits of upgrading to a newer product.


My work:

·      Headlines

·      Print Copy

·      Web Copy Including Calls to Action


Approach:

Worked in collaboration with the very talented Russel Pryor to develop a clear storyline and communicate without clutter.