College and Community Foundation

COLLEGE AND COMMUNITY FELLOWSHIP

Project: Branding Strategy


Client: College and Community Fellowship under contract with Catchafire


Description:


College and Community Fellowship is an NYC nonprofit helping formerly incarcerated women reintegrate into society by attending and graduating from college. The organization needed clarity on how to present itself to prospective participants as well as prospective donors. To get insight on the difference the program had made I created and administered an online survey polling over 50 former participants, volunteers, and board members.


My work:

·      Branding Strategy

·      Survey Findings

·      Messaging Guide


Approach:

·      Sourced content and insight from existing website; added data sourced from academic journals and from former participants where necessary/appropriate